Power Financial is the holding company for the Desmarais family’s financial interests. The company owns 67.8% of Great West Life, Canada’s second-largest life insurer, as well as 61.4% of asset manager IGM Financial, which owns Investors’ Group and Mackenzie Investments. Power also owns 27.8% of European conglomerate Pargesa and 81.7% of Wealthsimple Financial, an online advisory platform.