Apple is an international technology company headquartered in Cupertino, California. It is one of the largest companies in the world, with a market cap of $4 trillion.
Apple mainly uses AI to enhance the performance of Siri, its conversational search device. An enhanced version of Siri was unveiled earlier this month, but critics say it lacks the power and functionality of competing products.
The company has not invested in AI on the same scale as some of the other major players. The money it has spent is focused on acquisitions of smaller companies with the patents and skills to improve its own products. One of its largest deals, in February of this year, was the purchase of Israeli start-up Q.ai for between $1.6 billion and $2 billion. Q.ai specializes in machine learning that interprets speech through audio and subtle facial cues.